Maserati Levante Gran Lusso
In the fourth part of our Driving Force series from the AW 2022/23 issue, LUX?s car reviewer gets behind the wheel of the Maserati Levante Granlusso
As the car industry moves into its new phase focused on electric and, in due course, autonomous motors, presumably there will be shifts in priority for consumers. Previously, you may have chosen a car for its exciting engine noise and performance advantage over rivals. In an autonomous, electric-car future, these factors will be uniform: all cars will go at the same speed and make the same (lack of) emotive sound.
So how will they be distinguished" Or will they not be distinguished at all" Will cars become like road-going versions of train carriages, the space inside them hired out by passengers" It would be logical to presume that personal (as opposed to shared) automotive transportation will continue for the wealthier consumer and, with differentiation in the performance stakes no longer possible, design and luxury will come more to the forefront.
Follow LUX on Instagram: luxthemagazine
Designing a car?s interior to look striking is not as simple as creating a fashion collaboration for a sneaker, though. Like a plane?s, the interior of a car has to adhere to specific stipulations for safety, space, comfort and security. Materials also need to handle years of being sat on and scraped by (luxury) behinds. Which is why, we reflected, as we sat in the Maserati Levante Granlusso, ...