Truffle hunting has been in severe decline since the early 20th century, but is once again on the rise as a craft and is currently highlighted by the Respected by Gaggenau campaign
The art of the handmade, and the appreciation of high-quality, low-volume makers, are having a resurgence. With the help of the German luxury appliance maker and their Respected by Gaggenau campaign, the future of crafts and the artisanal, whether in food, winemaking or the crafting of objects, is looking brighter, as Lisa Jayne Harris explains
?The nobility and humility of great craft transcends industries and products,? says Master of Wine, Sarah Abbott. ?Artisans offer a sense of adventure, excitement and nuance that?s simply not available elsewhere.? The mystique that comes with creating a product by hand ? whether that?s a time-honoured way to age wine and make cheese, or a modern take on knife making ? touches us in a unique and deep way that mass-produced goods cannot: ?People respond to the beauty, sweat, toil and integrity of craft,? Abbott explains. ?We?re in a time of a craft renaissance. Our respect for authenticity and integrity in what we make and consume is growing.? Follow LUX on Instagram: luxthemagazine
The resurgence in craft?s popularity is at odds with our increasingly digitised everyday lives and fast-paced consumerism. But therein lies its draw, as handcrafted objects seem to reverberate with the energy of their maker when we hold them in our own hands, and they promise to...