Harley-Davidson embarked on their adventurous journey way back in 1903 in Milwaukee, Wisconsin, managing to make it through the period of the Great Depression, later on, to become a motorcycle brand which is known for its cult following. William S. Harley envisioned a revolutionary design of an engine fitted bicycle and the rest is history! Over the years Harley Davidson has managed to become one of the most iconic brands of all time but lately, they have had trouble connecting with the young consumers who consider “Harley’s fan-base toxic” and think Harley bikes are “too large, loud, and expensive” for them to consider it as an option. This has resulted in a slight dip in the sales which demands a new motorcycle design which appeals to the young lot and infuses the same energy back into the brand’s fortunes.
To change this growing perception, and stay ahead of the growing demand for environment-friendly lifestyle products, designer Tanner Van De Veer in collaboration with DAAPworks has proposed a mid-weight Harley Davidson electric motorcycle, destined to revive the brand. The project goal is to bring a motorcycle to the streets which preserves the historical essence of the Harley design language while infusing contemporary trends. He calls it the “Harley Davidson Revival” and lends the bike an eco-conscious touch with the swappable electric battery pack. The electric powertrain of Revival will embody light...