In Conversation with Emily Richards Founder of Caru Spirits
Premium brandy, Caru is the creation and passion of Emily Richards a young, female entrepreneur who is by trade a qualified landscape architect. Emily has (so far) spent most of her adult life travelling and as a result has a great interest in the connection between landscape, people, culture and community – all of which have helped shape the creation of Caru. Read on to discover more.
Please tell us how (and when) the idea for Caru came about.
The idea for Caru came about during the second wave of lockdowns in 2020. I was stranded in Valencia by myself for Christmas, house-sitting a cabin in the woods for some friends who were equally stranded abroad. I had been experimenting through the autumn with making limoncello and arancello from their garden and decided to try a brandy-based liqueur as a bit of a comforting drink that would remind me of Christmas at home in Wales and that I could also post out as presents to friends and family. I used the oranges from the garden, vanilla, Spanish brandy as a base, sugar and ginger ? hoping for a gingerbread old-fashioned effect. I enjoyed the process so much and it was so well received that I decided to explore developing it into something that more people could enjoy.
And the journey so far??.
The journey so far has been a huge learning curve but equally a lot of fun! As a small brand owner, you have to do everything yourself so I?ve had to try and learn sales, marketing, brand design, business managem...
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