Guillaume Davin is CEO of Moynat, the uber-luxe leather goods brand established privately by Bernard Arnault as a rival to Hermes. Moynat is not part of Arnault?s LVMH group, and the brand is run as a boutique global atelier. In the second of our series on luxury leaders, Davin, previously a Louis Vuitton veteran, speaks to LUX about conquering the East, and how to keep a brand?s mystique
CEO of Moynat, Guillaume Davin
LUX: Is Moynat a new luxury brand or an old one reimagined"

Guillaume Davin: Moynat is a House that is more than 160 years old, in which we have infused a new soul. We have been giving new life to a great name, staying focused and true to the essence and heritage of the Maison. This is not merely a renovation of what existed. The result is something that is true to our heritage but relevant to the present. LUX: What is your consumer craving, that you provide"

GD: We create objects that contribute to fine living, objects which will become known for their craftsmanship, endurance, discretion, elegance and their innovative design rather than bowing to the trends of the day. A Moynat bag is of today and also timeless: always beautiful, always relevant. Moynat appeals to people who are independent in their tastes and choices and not influenced by fads, but looking for beautifully made objects.
Read more in this series: Interview with Javad Marandi, global investor
LUX: The luxury conversation has turned towards ‘experiences’. How does a pu...