Lexus Design Awards 2023 was presented in the Tortona district during Milan Design Week
Against the backdrop of the vibrant and bustling Milan Design Week, Lexus presented the four winners of their coveted annual Design Award, now in its 11th iteration. Trudy Ross visited Milan?s Superstudio Più to find out more
I was an awe-struck first-timer at Salone del Mobile this year, the world?s most prestigious and well-attended design fair. The city was brimming with life, with throngs of fashionably dressed professionals walking over clean, sunbaked streets, the city?s many restaurants and cafes full of old industry friends reuniting and the chatter of business meetings over fine wine. On every corner you were met with an eye-catching new installation, ready to become the venue for yet another glamorous party by the evening. Follow LUX on Instagram: luxthemagazine
The Lexus Design Awards, presented in the Tortona district, was the perfect introduction to Salone, embodying the fair?s guiding principles of creativity, beauty, innovation, sustainability, and a focus on the potential of young designers. The competition was launched in 2013 by Lexus to give a platform to the next generation of designers. Displayed in the bright and airy Superstudio Più, the winning designs were accompanied by architect and artist Suchi Reddy?s immersive 3D collage, Shaped by Air, inspired by the Lexus Electrified Sport.
Reddy told LUX, ?It all started from a drawing. I started finding these ...