A portrait of the multitalented Lily Cole
The model and campaigner talks to Ella Johnson about environmental action, NFTs and how fashion can never be truly sustainable
1. What was your first piece of eco-activism"
Without it being intentionally connected to environmentalism, I guess it was campaigning against fur and turning vegetarian as a kid.
2. Why are you an ?accidental entrepreneur?"
I?ve never resonated with the idea of business or entrepreneurship. I just have ideas and business has been a good vehicle for executing them, so it?s ?accidental?. Perhaps ?incidental entrepreneur? is a better way of saying it, as it?s an incidental by-product of following ideas.
3. What is the aim of your 2020 book and ongoing podcast, Who Cares Wins" To draw attention to climate solutions and to foster a culture of diversity, dialogue and collaboration.
4. Who would be your ultimate guest for the podcast"
Thich Nhat Hanh. Aware it is too late for that.
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5. Why should we take an intersectional approach to environmentalism"
Because all our issues are interconnected and interwoven, both social and environmental. And because the key to embracing biodiversity involves embracing diversity on all levels, such as cultural diversity and diversity of thought.
6. The Queen asks you what to do. What do you tell her"
I ask her to listen to, support and champion indigenous voices. 
7. What was your greatest revelation whi...