Zenith: traditional watchmaking reinvented - luxury Blogs

Zenith: traditional watchmaking reinvented



The Zenith El Primero Elite
With its revolutionary new mechanism, Zenith has challenged a 300-year-old watchmaking standard. Rachael Taylor meets the innovator behind the brand
In the Jura mountains, a high-altitude stretch of Switzerland deeply embedded in watchmaking heritage, Julien Tornare is operating a start-up. A 153-year-old start-up. Or at least that?s the way the Zenith chief executive views his leadership of this watch brand in flux.
The past couple of years have been stacked with innovation for Zenith. At global watch fair Baselworld in 2017, the maison delivered a reboot of the quite aptly named Defy collection that has shaken up not only its own offering, but the watchmaking status quo. The star of that first new wave was the Defy El Primero 21, a high-beat chronograph that can offer timing accuracy to 1/100th of a second, should you need to be absolutely sure which of your colleagues can complete the morning coffee run the swiftest. Follow LUX on Instagram: the.official.lux.magazine
The Defy Classic with a blue alligator leather strap
Six months later came the really big news. Defy Lab, an experimental line of watches powered by silicone oscillators, not metal, had the watch community ready to self-combust. This was the first time that someone ? Guy Sémon, a physicist and former French navy pilot, who is now the general director of Zenith?s sister brand TAG Heuer, to be exact ? had successfully challenged the 300-year-old balance spring method developed by Du...
Source: lux-mag
URL: http://lux-mag.com/

--------------------------------
 

Qatar Airways Business Class Review On Boeing 777-300ER

20-08-2016 21:34 - ( Luxury Travel )


Jaguar Land Rover to Start Real-World Tests of Innovative Connected and Autonomous Vehicle Technology

Flight review: United B777-300ER Polaris Business Hong Kong To San Francisco

In this trip report I review my flight on United B777-300ER Polaris Business Hong Kong To San Francisco. I have already reviewed United?s New Polaris Business Class on the 777-300ER. My trip in United Polaris Business Class On 787-9 Dreamliner &...
14-04-2017 21:41 - ( Luxury Travel )
Jaguar Land Rover to Start Real-World Tests of Innovative Connected and Autonomous Vehicle Technology

Pick of the Week: Jaquet Droz's New Floral Fantasy

Revered watchmaker Jaquet Droz has unveiled the Petite Heure Minute Thousand Year Lights, an elegant timepiece that celebrates the beauty of flowers and women. It is made using a unique lacquer work technique that comes from the Goryeo dynasty and...
04-07-2016 21:35 - ( luxury )
Jaguar Land Rover to Start Real-World Tests of Innovative Connected and Autonomous Vehicle Technology

Hands-On With The Casio G-Shock GMW-B 5000 D-1 ‘Full Metal’

In truth, it feels a bit weird, writing a hands-on with the Casio G-Shock GMW-B 5000 D-1 \'Full Metal.\' Our news piece on it has been one of the highest trafficked articles recently; that\'s statistics testifying to the buzz that an...
10-04-2018 21:21 - ( Watches )
Jaguar Land Rover to Start Real-World Tests of Innovative Connected and Autonomous Vehicle Technology

Winter In Naples, Florida

Naples, Florida consistently ranks one of the happiest places to live in the United States. The combination of ample sunshine, healthy lifestyles, and low reported levels of stress and depression all lead to a higher quality of living. It’s...
08-12-2016 21:35 - ( luxury )
-------------------------------------